Divvycast Press
Divvycast and IRIS Distribution Partner to Deliver Podcast Advertising Solution
Seattle, WA December 12, 2006 — Divvycast (www.Divvycast.com), the internet's first podcasting portal dedicated to connecting musicians and labels with advertisers, is pleased to announce a content partnership agreement with IRIS Distribution. With this new arrangement, Divvycast can now tap IRIS's current roster of leading independent record labels to supply music content for the Divvycast Label Group. The Divvycast Label Group is a collective of independent record labels that can consistently deliver advertising provided by top-notch advertisers and agencies throughout the internet, including iTunes, MySpace, and Tagworld.
Labels that are part of this agreement will have access to the Divvycast Uploader Module, a new and innovative utility which enables them to create entire podcasts from existing songs, interviews, concerts, and DJ mixes with just a few mouse clicks. Once uploaded to the Divvycast portal, advertisers can then join with the labels and dynamically insert advertising into those podcasts as they are streamed or downloaded across the internet. As a result, labels will earn revenue from the ads placed into each podcast.
“The podcast is the perfect medium to deliver direct, targeted advertising to consumers,” says co-founder Bobby McFarland. “However, until now, advertisers have been wary of connecting their brand with user-generated content. By creating the Divvycast Label Group, we're able to merge established, independent music labels with top-tier advertisers and assist those advertisers in delivering their message safely and securely across the highest trafficked areas on the web.”
Since its successful launch in October, Divvycast has expanded its role in today's market by providing all of the tools necessary for both unsigned and signed artists to generate additional revenue from their music. In its new partnership with IRIS Distribution and the creation of the Divvycast Label Group, Divvycast establishes one more link in bridging the gap between labels and advertisers.
About Divvycast
Divvycast, a venture wholly owned by Singing Electrons, Inc., is built on 22 years of software experience. SEI has been a leading vendor of drivers, firmware, and applications software for top-tier clients since 1984. SEI's subsidiary, Industrial Audio Software, is the creator of ePodcast Creator, winner of the “Best All-Inclusive Podcasting Software” Award at the Portable Media Expo 2005. Divvycast is based in Washington State with offices in New York.
About IRIS
IRIS is the leading digital distribution company dedicated to the successful marketing and promotion of prominent independent music and video catalogs. Founded in 2003, IRIS provides a comprehensive suite of technical, marketing and legal services to independent record labels and physical distributors, helping them to navigate the emerging digital marketplace. IRIS currently distributes a select group of top independent record labels to digital retailers, mobile channels, as well as video outlets. IRIS is based in San Francisco, and New York. For more information, visit www.irisdistribution.com
Divvycast Offers Free Hosting and Bandwidth for Musicians
Seattle, WA October 19, 2006 — As a direct result of their recent successful launch, Divvycast (www.Divvycast.com) today announces the addition of a free level for bands and musicians. The internet's first podcasting portal dedicated to connecting musicians and labels with local, national, and international advertisers is now expanding its ability to appeal to new artists who are just starting to podcast. With this move, Divvycast, which allows musicians to create and upload podcasts in order to gain fans and advertising sponsorship, is indicating the seriousness of its intent to reach every serious musician and band.
This new free level joins Divvycast's existing 3 subscription tiers. Monthly subscriptions on the first payment tier include a free copy of the award-winning ePodcast Creator Lite (PC) or ePodcast Express (Mac) plus storage and bandwidth. Yearly subscriptions include a free copy of ePodcast Creator or ePodcast Producer. As a band’s popularity increases, they can meet their new hosting and bandwidth needs by upgrading their plan accordingly.
Divvycast also continues to further its efforts to market actively each band and musician. Easily uploadable buttons or banners which are linked to their podcasts can be posted on various social-networking sites like MySpace and TagWorld. Direct links to various podcast aggregators such as iTunes and Yahoo! Podcasts are provided, where Divvycast members can submit their podcast RSS feeds.
In response to Divvycast’s increasing range of options and services, CEO Tom Jeffries says, “We're delighted that the success of Divvycast is allowing us to bring our service to more people at a better price. As a former professional musician I know what this can mean to people in bands trying to generate money for their art.” The addition of this free subscription level is designed to increase these opportunities for revenue.
Divvycast continues its plans for growth by teaming up with partners to provide mobile podcasting and video streaming in the near future. Regardless of whether or not a band is signed or unsigned or whether it's widely known or just finding its own sound in someone's garage, Divvycast continues to demonstrate why it's “a natural fit” for musicians and advertisers alike.
Bands to Profit From Online Downloads
Seattle, WA (PRWEB) October 7, 2006 — Divvycast (www.Divvycast.com), a subsidiary of Singing Electrons, Inc., today announces the launch of the internet’s first podcasting portal dedicated to connecting musicians and labels with local, national, and international advertisers. With Divvycast, musicians can create and upload podcasts and gain sponsorship from interested advertisers. Musicians generate income by posting these podcasts with the top podcast aggregators and social networking sites across the internet. Through music clips, live concert recordings, and interviews, artists can reach fans through Divvycast, using it as a forum to promote their latest album release or concert dates. In a recent article about Divvycast, Podcasting News says: “It's a natural fit.”
Designed for garage bands and major artists alike, Divvycast currently offers three subscription tiers. Monthly subscriptions on Tier 1 include a free copy of the award-winning ePodcast Creator Lite (PC) or ePodcast Express (Mac) plus storage and bandwidth. Yearly subscriptions include a free copy of ePodcast Creator or ePodcast Producer. As a band’s popularity grows, they can upgrade their plan to accommodate hosting and bandwidth needs. Musicians can also upload buttons or banners which can be linked to their podcasts and posted on various social-networking sites like MySpace and TagWorld. Additionally, Divvycast provides direct links to various podcast aggregators such as iTunes and Yahoo! Podcasts where they can submit their podcast RSS feeds.
“Divvycast provides a forum where talented and driven musicians can build a global audience, appeal to top-notch advertisers, and generate substantial revenue,” said Bobby McFarland, co-founder of Divvycast. “It’s a two-way street. For musicians, Divvycast enables them to connect with fans in a much more intimate and dynamic setting while generating advertising revenue. For advertisers, Divvycast provides the perfect opportunity to connect with their target audience and distribute their message through the most popular internet destinations on the Web.”
Divvycast plans to team up with various partners to provide mobile podcasting and video streaming in the near future. Just as the growth of podcasting and internet music have surged in the past few years, Divvycast envisions a medium in which the interests of advertisers and musicians can do likewise.
About Divvycast
Divvycast, a venture wholly owned by Singing Electrons, Inc., is built on 22 years of software experience. SEI has been a leading vendor of drivers, firmware, and applications software for top-tier clients since 1984. SEI's subsidiary, Industrial Audio Software, is the creator of ePodcast Creator, winner of the “Best All-Inclusive Podcasting Software” Award at the Portable Media Expo 2005. Divvycast is based in Washington State with offices in New York.